Roadmapping

Alright, so what’s a roadmapping session?

A roadmapping session is a small engagement where we explore your problem, situation, and overall business goals, then use that information to put together a detailed plan for solving the problem. It’s a low-risk, low-cost way to fully understand what you’re facing and create a solution that makes sense in the larger context of your business.

Ultimately, only your customers understand what they need from you. We may have some pretty good guesses, but the goal of roadmapping is to test and validate those guesses before spending real money on development. Skipping this step is a dangerous road towards an online store no one actually wants to use. By pursuing a small, low-cost roadmapping engagement, we can discover what your key value proposition is, validate it against your customer base, then create a roadmap to execution. This helps insure overall success and gives you a safety net against a failed product.

To begin your roadmapping schedule a call with us and we can put the petal to the metal.

Will roadmapping guarantee my site is successful?

Keep in mind that in this business, more than 80% of E-commerce stores fail. Taking risks is just a part of the game, and anyone who says they can give you a guarantee of success is out of their depth. The key is to learn to manage risks. In our experience with clients, we have found that a small scale, low-commitment exploratory engagement like a roadmapping session is one of the best ways to manage the inherent risk of a development project.

I already know my roadmap, can we start development?

Things change very fast. Particularly in our industry, there’s no way to know if the work you did even a few months ago still applies today. We’ve found that the surest way to success is to use the freshest data possible.

Roadmapping together aligns our incentives. A small, low-investment roadmapping session is the best way to align our incentives, thought processes, and expectations on the project. Plus, it gives us both a chance to get to know each other’s working styles and see if it’s a good fit before we commit to something large-scale.